As any landlord or property owner will know, the longer apartments, condos, or houses stay available, the more it hurts your bottom line. For this reason, it’s important to market your properties to potential tenants. However, there is a right and a wrong way to market your property so that you receive applications from high-quality tenants as opposed to tenants who may not have the best rental history. In today’s post, we will provide you with a few tips you should keep in mind for marketing your business to the right audience.

If you’re having trouble filling your available apartments, condos, or rooms, Minnix Property Management is here to help! We proudly offer professional property management services to residents throughout West Texas. Whether you’re a property owner or landlord looking for assistance filling available units or you need someone to help take some of the stress off your plate, our professionals are here to lend a helping hand. Explore our website to learn more about what we have to offer, and give us a call to get started!

Target Your Audience

While you may be at a point where you will accept just about anyone to rent your property, it’s best to target a specific audience. Do your research to learn more about the neighborhood where your rental property is located. Is the neighborhood filled with young professionals? Are there a lot of great schools in the area? Is the rental property located within walking distance to a university? Learning more about the neighborhood can help you determine what type of people will feel most comfortable living there. For example, if the neighborhood is filled with parents of young children, there’s a good chance a college student won’t feel as at home as a working professional.

Use Social Media

Social media is not just a platform you can use to post photos and live updates about your life — it’s also a great way to spread word about your rental property, especially if you’re trying to target young parents or professionals. Create accounts on some of the most popular platforms and start spreading word about your property. You can use the platform to post photos of available spaces, talk about recent updates, and even share news about the area. It’s also a good idea to look into paid advertisements on social media platforms to help boost your presence. Once people start to see ads about your property, they can go to your profile and learn more about the layout and the neighborhood!

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Market the Community

Once you have great tenants apply to rent your property, the problem is getting them to stay. The last thing you want is for a tenant to rent your place for a year and then move out, leaving you in the same situation you were before.

The best way you can help encourage tenants to stay once they’ve applied to market the community. A tenant may choose your rental property for its sleek design, amenities, and price, but what encourages them to stay once their lease is up is the community. People want to live in a place where they feel safe and can enjoy everything the area has to offer. No matter how nice your rental property is, a tenant won’t stay past their initial lease if the surrounding area has nothing to offer.

After determining your target audience, dedicate some time to marketing aspects of the community that will appeal to that specific audience. Are you marketing to parents with young children? Talk about the great schools, expansive parks, and quiet streets where they can ride their bikes. Marketing to young professionals? Discuss some of the great restaurants in the area, the short commute to the downtown area, or the close proximity to major stores. Not only will marketing the community help attract tenants, but it may also attract tenants who are interested in staying beyond their first year.

Get Started With Minnix Property Management

If you’re ready to start filling availabilities, Minnix Property Management is here to help! We offer professional property management services to residents of West Texas, and we are more than happy to help you manage payments, find quality tenants, and fill your open spots! Say goodbye to the stress of managing your rental property, and let us do all the work for you. If you’re ready to get started, contact Minnix Property Management today.

We look forward to hearing from you!